A beautiful woman holding two products: one bold, flashy, trend-driven (e.g., “Peel! Glow! Now!”) and the other minimalist and elegant (e.g., “Barrier Cream”). They’re choosing the minimalist product — intentionally. Facial expression: calm, thoughtful. Background: neutral, serene.

Blog

Sustainability in Cosmetics: How to Spot What’s Real and What’s Just Marketing
Sustainability in Cosmetics: How to Spot What’s Real and What’s Just Marketing
You care about your skin — but you also care about the planet. So when every beauty brand starts shouting about being green, clean, conscious,... Read more
Lactobacillus Ferment in Cosmetics: Skin Hero or Hype?
Lactobacillus Ferment in Cosmetics: Skin Hero or Hype?
You’re scanning the back of your new moisturiser, trying to decode the ingredients list, and there it is: Lactobacillus ferment. You pause. Isn’t Lactobacillus... bacteria?... Read more
What Is the Skin Exposome? What you can do about it.
What Is the Skin Exposome? What you can do about it.
You’re wearing sunscreen.You’ve invested in good skincare.And yet—your skin feels more sensitive, more uneven, and somehow older than it should. This isn’t bad luck. And... Read more
Skinimalism: Why Doing Less for Your Skin Might Be the Smartest Thing You Ever Do
Skinimalism: Why Doing Less for Your Skin Might Be the Smartest Thing You Ever Do
You’ve probably been there. A bathroom shelf full of serums, acids, boosters and masks… and somehow, your skin still doesn’t feel quite right. It’s frustrating.... Read more
The Rise of AI in Skincare: How Artificial Intelligence Is Quietly Transforming Skin Health
The Rise of AI in Skincare: How Artificial Intelligence Is Quietly Transforming Skin Health
For decades, skincare has relied on generalisations—average skin types, one-size-fits-all routines, and trial-and-error advice. But artificial intelligence (AI) is quietly reshaping everything we know about... Read more
Silent Skin Ageing: The Signs You Can’t See (But Need to Know About)
Silent Skin Ageing: The Signs You Can’t See (But Need to Know About)
“My skin just suddenly changed.” You’ll hear this phrase over and over again from people who take skincare seriously. They’re not imagining it. They’re not... Read more